Naive and intuitive art is a living, active phenomenon in the global art culture today. It is also called “art of the holy heart”, “art of instinct”, “untreated”, “modern non-primitivism”, “free of canons”. These definitions emphasize his emotionality and spontaneity. Nowadays, when naivety in life is so rare, the naive and intuitive art of painting occupies a special place. This is due to the unique ability of artists to immerse us into a world of carelessness, naivety and spiritual purity. Despite the fact that artists in this field of art are not numerous, the creations are full of something that is often lacking in most other areas: the good mood. Without being influenced by the traditions of art, these artists rely on their personal experience and create paintings reflecting their memories, desires and dreams. The themes they choose are often related to their childhood, the place where they were born, the environment in which they grew up, the daily routine and festive occasions, but also cover political, historical and social problems, not to mention fantastic utopian worlds. Thus naive artists are distinguished by original and unique stylistic independence.

The Salon of Naive and Intuitive Art in Belogradchik is the only museum exposition of its kind in Bulgaria. Created in 2019, this project is the result of the energy of a team of volunteers. The collection includes over 300 paintings, sculptures and graphics by artists from 28 countries on all continents around the world.